LifeQB was a startup health service that hired me to spearhead their brand, website design, and marketing campaigns. Their service was designed to help families that found themselves overwhelmed with the health care system during an emergency. The primary goal was to drive web traffic onto the phone as quickly as possible so that they could be assigned a health professional to help.
I designed the brand identity, corporate website, a more aggressive mini-site for marketing, emails and banners. We identified middle aged mothers as the primary decision makers in the household.
Art Direction, Identity, UX, Front-End Development, Product & Marketing Design